Excitement Brews at The Mortgage PRO!

This will be our BEST YEAR EVER!


I am committed to providing our clients with the very best financial consulting in the market. Several weeks ago I invested in a powerful web presents at http://www.go2themortgagepro.com/Intro.aspx

This very sophisticated web site provides for the highest level of security encryption in the industry. It integrates seamlessly into my LOS (loan origination software) from anywhere in the world. Clients are now able to fill out a 1003 loan application form online in the privacy of their homes or office… even on the road wirelessly, thus saving time. If they cannot finish at that moment, it’s OK. They may return later using their own password and username they choose and complete the forms and submit them directly into my LOS. It also accepts faxes through an 800 number that turns documents into a form that accepts electronic signatures eliminating the need for so called “wet-documents.” That means that lenders can accept these electronic signatures over the internet! This is a tremendous time saver.

At the same time I invested in and have been training on the most powerful software in the market aimed at examining unique sales situations that mortgage planners like myself encounter every day, such as purchase decisions and refinance analysis. I believe this will elevate The Mortgage PRO! to the highest level of service in the industry. The makers of this software spent hundreds of thousands of dollars developing it.

The Mortgage PRO! recognizes that the typical loan officer has become little more than an application taker. The suite of programs helps to correct that situation by using detailed reports and analyses in order to demonstrate how small changes in loan terms can have a great effect on a client’s long-term financial objectives.

The ultimate aim of The Mortgage PRO! is to elevate a loan officer to the rank of “Trusted Advisor and Mortgage Planner.” The path from client education to client retention can be greatly enhanced when the “Trusted Advisor and Mortgage Planner” demonstrates knowledge of different scenarios and offers practical examples about how the client can meet all of their investment goals.

If individuals like lawyers and tax accountants can have loyal clients who make decisions based on their acknowledged wisdom and experience, loan officers can provide a valuable service too.

“Today’s mortgage market is very competitive and traditional loan officers are being commoditized.” Steven Marshall, CEO of Strategic Equity said. “Having successfully originated and closed over $1 billion in home loans in my lending career,” he continued, “I am always looking for the best tools and systems to position myself as a mortgage planner. “This is the best software on the market for helping officers integrate the home loan into the client’s financial plan,” Mr. Marshall pointed out. “I personally use it and recommend the software to all of the mortgage planners that I certify in my Strategic Equity Program,” he noted.

At Pacific Coast Lending in Agoura Hills, Calif., president Mark Klein closes $250,000,000 in loans a year and is consistently among the Top 50 Mortgage Originators in the country.

He explained that his company started in 1992, specializing in working with professionals in the financial service industry and business owners. They are a 100% referral-based company and position themselves as financial planners who specialize in mortgage consulting. PCL has been involved with this software for many years, acting as original beta testers.

The total cost and consolidation analysis modules allow "Trusted Advisors and Mortgage Planners" to present all possible loan options to clients, ensuring that they receive the best possible loan for their needs.

In addition, the software also helps "Trusted Advisors and Mortgage Planners" by showing that paying points and fees now can actually help the client in the long run.

First on the agenda for a new "Trusted Advisor and Mortgage Planner" is building a client database. The software can import a database or help someone create one from scratch, easily and fairly quickly. One caution though, the database will be at the heart of the entire implementation undertaking. It should be thought out carefully and managed judiciously. To facilitate the process, The Mortgage PRO! will provide our new users an easy-to-follow training video. The database can be sorted by client name, zip code, loan balance and interest rate in either ascending or descending order, and filters can be applied to select records that fall between parameters.

RateWatch is a useful module that compares monthly payment to the current market and shows how a monthly pre-payment plan can decrease the time period of the loan and ultimately save the borrower money as well. It is presented in a one-page report that can be mailed in a standard business envelope via snail mail or emailed. It is something that we send out to keep The Mortgage PRO! name and product line in front of our clients.

The Mortgage PRO! suggests to our officers that they select five programs from our list and include current loan data. The program allows for five conforming and five jumbo mortgages and automatically includes the client’s current data shown in the database. If the client calls in to learn more, The Mortgage PRO! suggests that the next step should be a run of the Total Cost Analysis.

My favorite module is the Total Cost Analysis. It develops a total cost analysis using four scenarios, a term reduction table showing how to become debt free faster by applying more dollars each month toward the principle, and a monthly table showing the tax benefit of a loan. It seems to me that The Total Cost Analysis module gives the "Trusted Advisor and Mortgage Planner" the best advantage since the fine points of various loan combinations are not generally apparent to the typical owner/purchaser.

This module is one of the prime examples of how the loan officer qualifies as a "Trusted Advisor and Mortgage Planner" by using this software. The Mortgage PRO! has several more modules available ranging from Rent vs. Own, to PMI Analysis, to Equity Repositioning and more.

The Mortgage PRO! says, “This is the best software on the market for helping officers integrate the home loan into the client’s financial plan... bar none.”

If you are an industry insider and are interested in finding out how to acquire this remarkable software, please contact me. Make 2006 a great year!

All the best,

The Mortgage PRO!